Warm and Fuzzy - so what does that mean? There are several different ways that you can make your site warm and fuzzy.

1. Security.
2. Confidence.
3. Comfort.

Today we're going to talk a little about security. Prospective buyers want to know and be assured that -

a) No one is going to take there credit card information.
b) There personal information is going to be safe.
c) They won't be getting spam if they ordered.

So here are some tips -

1) Make sure your order process is secure - make sure that you tell your customers it is secure.
2) Have a privacy policy - tell them exactly what you're going to do with their personal information. Make sure that you explicity tell them what you're going to do with their information (I know I repeated myself, but it is important).
3) Explain to them how and what kind of email communication they'll get from you (and what they won't get).

Tomorrow we'll talk some more, till then have a wonderful day.
Tim