Today we're going to talk a little about testing - we'll be expanding on this as we go on but this is just a basic lesson. It will help us with numbers because when we start working on improving things we'll use testing and those numbers.

Test Basics -

Testing is trying different things in order to improve our results.
You can test any number of things - your ad copy, pictures on the site, colors etc.
Just like in an experiment you have to use a control - in our case the site before we change things - and the experiment - the changed site.
You need to make sure you test only one change - why? If you test more than one thing at a time then you won't know what made the change.

Have a good one.