Happy Weds.

Some good info on content.
http://searchenginewatch.com/showPage.html?page=3630503

and some good info on raising your quality score - remember the higher your quality score the less you pay when someone clicks on your ad.
http://www.wilsonweb.com/paid-search/churchill-quality-score-fast-load.htm

We'll be out of town for a few days and will catch back up with you on Monday.