A good read especially if you offer free trials of your software / product / service. This one has access for a limited time.

http://www.marketingsherpa.com/article.php?ident=29686

Some good info on searchiness -

http://www.clickz.com/showPage.html?page=3623284

This past weekend we took a family romp to Gatlinburg. We had a great time - we'll post some thoughts and some pictures hopefully later this week sometime. Today enjoy the links below to some useful things that are filling our inbox.

We had mentioned earlier part 1 of an interview with Google's CEO - here is part 2.
http://searchenginewatch.com/searchday/article.php/3623230

EBay agrees to have Google Ads on Ebay.
Click Here

I'm not sure if I've included this before - but here's 101 ways to build links.
http://www.seobook.com/archives/001792.shtml

Keeping with the link theme a look at link baiting
http://searchenginewatch.com/showPage.html?page=3623287

That's it for today.

Some good information from Web Positions Newsletter -

Using Site Explorer from Yahoo -

http://www.marketposition.com/blog/archives/2006/08/explore_your_we.html

Some good info on social sites -

http://www.marketposition.com/blog/archives/2006/08/an_introduction.html

An interesting discussion on what was found on the AOL search files.

http://kenmccarthy.blogs.com/ken_mccarthy/2006/08/search_insights.html

Some more info from Googles SEO -

http://searchenginewatch.com/showPage.html?page=3623230

Sending signals to the search engines -

http://www.clickz.com/showPage.html?page=3623207

Google CEO on trends -

http://searchenginewatch.com/showPage.html?page=3623229

Did Google have a "mini-update", "data refresh" recently - check out this site for some more details.

http://www.seroundtable.com/archives/005903.html

Are fresh links important - an interesting discussion going on here -

http://www.v7n.com/forums/seo-forum/35050-importance-fresh-links.html

Matt Cutts the Google guru and MySpace...hmmm.
http://www.seroundtable.com/archives/005889.html

Some notes on the bloggers for the search engines (Matt Cutts et. al.)
http://searchenginewatch.com/searchday/article.php/3623181

Creating buzz about your offer - getting people to want you to send them an email.
http://www.marketingsherpa.com/article.php?ident=29674

Enjoy your Weekend.

Google presented a case against the click fraud prevention services - some details on that can be found here.

http://google-says.blogspot.com/2006/08/flaws-in-googles-report-on-third-party.html

Some interesting discussion on social networking.

http://searchenginewatch.com/showPage.html?page=3623153

Traveling with a lap top is a little different than it was even a few weeks ago - they are starting to ease some of the restrictions but these tips will work.

http://smallbizresource.com/security/showArticle.jhtml?articleID=191902232

A excellent pdf with 77 ways to generate traffic and I'm sure you will find at least one that you didn't think of.

http://www.associateprograms.com/pages/77ways.html

Some good information on the latest Search Engines Strategies conference can be found at the link below - make sure to book mark it because more info is coming later this week.

http://realityseo.com/

Some of you have maybe heard the ruckus about AOL providing search histories / results for users. They've since removed them from the web but you can still find them here - along with some interesting news links.

http://www.gregsadetsky.com/aol-data/

Some good info on viral campaigns -

http://persuasion.typepad.com/architect/2006/08/3_simple_steps_.html

Got this from Kirt Christensen about a new pdf from Google - it contains some good info.

http://scientificmarketingnewsletter.com/maxeffect.pdf

Took some time off and a long weekend - yesterday we got industrious and cleaned the office - now of course we can't find anything but it makes us feel better.

Some tips on Adwords compliance -

http://www.affiliateclassroom.com/Google_Change/Surviving_Google.html

Some good info on SEO and your URL structure.

http://www.clickz.com/showPage.html?page=3622997

Some good info from yahoo and although it is mostly about pay per click, I'm sure that you can use it for your business.

http://searchmarketing.yahoo.com/nl/jul06ts.php