Continuing where we left off yesterday - we're reviewing the lastest search conference and a review / article that you can find here.

Link Building -

1. Create good content so folks will link to you without having to ask. An example would be if you sell things you use for fly fishing - create a page (s) on how to do things related to that - how to tie, find good places to fish, equipment review, etc.

2. Stay away from bad links - guestbooks, farms, forums.

3. From Googles mouth - thematic incoming links from authority sites carry more weight than on-page optimization. hmm that is a mouth full. Off page optimization is now more important than on-page.

4. Don't hoard all the page rank - link out to other sites that are relavent to yours.

More tomorrow.