So how can you make your site comfortable?

1) Make sure everything is spelled out - make sure they know things like -
a) when will there order ship.
b) exactly what is your refund policy.
c) can they track their order.
d) make sure they know you'll be sending them email - filters etc. block out a lot of mail, make sure that they know the email address you'll be using.

2) Use good descriptions / images for your product. Include the exact size / color / of the product.

3) Make sure you have all your contact information on each page.

4) Explain exactly how the order process will work.