So on with some talk of getting links - first before we talk about anything you need to decide how you are going to get other sites to link with you.
Let's pretend for a moment that you sell socks online.
Your main keywords are:
So you need to create some links / link text for each of those keywords - the MAIN thing to remember is that we want those keywords in the link text and in the descriptive text. Another thing is that you do not have to point that page to the index page on your site - after you have a good pagerank on the front page - 5 or 6 - you can start working on targetting individual pages.
So a link for black socks would look something like this -
Black Socks - Black socks and more can be found at My Ugly Socks.
Then create the links for the other keywords. Now when you are seeking links rotate them. More tomorrow on links.