So some things from the report.
1) Most people find what they're looking for on the first page of the search results.
2) If most people don't find out what they're looking for on the first couple of pages they refine there search or go to a different search engine.
So the trend is to get the results from the first couple of pages or try something different.
We've been noticing a trend that very specific searches are on the rise - ex. black prom dress.. etc. So if you haven't thought of expanding things for more specific searches then now may be the time to start doing that.