Business Weeks take on Click Fraud
http://blog.searchenginewatch.com/blog/060922-064347
My take on all the hubbub is this - if you're worried about fraud then only advertise on the "search" sites...
Some good info from Matt of Google - 21 tips.
Click Here
We've talked some about Froogle both on the web and in our Newsletter - it seems that recently there have been some changes - a good summary of those changes can be found in Ralph Wilson's newsletter.
http://www.wilsonweb.com/ecommerce/googlebase.htm
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