Some ideas on what other folks are doing for the holiday season -

http://forums.searchenginewatch.com/showthread.php?threadid=14634

A good article on SEO's going ppc.

http://www.clickz.com/showPage.html?page=3623794

I downloaded Firefox 2 - one thing I can say that I like is the spell checker... my daughter can spell better than I can :o)

Enjoy your day.