Hope you had a wonderful holiday weekend.

Here's some good advice if you're thinking about utilizing some maps on your site.
http://googleblog.blogspot.com/2007/04/map-making-so-easy-caveman-could-do-it.html

A good article on results and why they're hard to define.
http://www.clickz.com/showPage.html?page=3625438

An excellent review of ranking the ranking - or what helps most when doing SEO on your site.
http://searchengineland.com/070403-145435.php

We did the first part earlier - here's the second part of figuring out why your traffic drops.
http://www.clickz.com/showPage.html?page=3625472

Good advice on making your PPCs count.
http://searchengineland.com/070404-080341.php

Enjoy your day!!