Hope you enjoyed your weekend.

Some good info on search engine copywriting.
http://searchenginewatch.com/showPage.html?page=3630869

The 70's and SEM
http://www.clickz.com/showPage.html?page=3630861

Good info on Quality scores for your PPCs.
http://www.clickz.com/showPage.html?page=3630888

Enjoy your day!