Hope your Monday has started well. A few articles below to help build your business.

If you're working with an SEO firm or getting advice from a website - remember that all the recommendations in the world won't help you any ... until you implement the changes. Here's an article that reinforces my point.

http://searchenginewatch.com/showPage.html?page=3631237

Measuring the effectiveness of a text ad.

http://searchenginewatch.com/showPage.html?page=3631223

More ways to get visitors to your site - part 3 in a series.

http://www.wilsonweb.com/advertising/wilson-traffic-other3.htm

Some good information on finding authority links and how the search engines score your links.

http://www.clickz.com/showPage.html?page=3631226