Some ideas for press releases.
http://www.wdfm.com/marketing-tips/getting-press-coverage.php

Some good info on twitter.

http://www.wordtracker.com/academy/how-to-twitter

We're running some tests on our saving money site ... you can sign up for our twitter here.

http://twitter.com/savingmoneyon

Some facebook apps that may help you.

http://mashable.com/2009/01/22/business-facebook-apps/

Enjoy your day!