Good Monday morning to you. Hopefully you had a wonderful weekend.

Some tips on landing page optimization - http://www.wdfm.com/marketing-viewpoints/ash-landing-page.php

Some tips on ranking well with the local search engines.
http://searchengineland.com/local-search-marketers-share-ranking-factors-43874

SEO vs. SEF - http://www.clickz.com/3640587