Good Tuesday to you - some notes on links - http://www.clickz.com/clickz/column/1741902/future-link-building-stop-calling-link-building

Site maps and how they help - http://www.wilsonweb.com/seo/basu-sitemaps.htm

Keyword research - http://www.clickz.com/clickz/column/1745850/keyword-forensics-101

More on links - http://searchengineland.com/how-to-help-clients-through-link-building-confusion-52746

Need to work on your venn diagram - here's a free tool to do just that - http://www.readwritethink.org/files/resources/interactives/venn/