Wednesday, April 13, 2005

I had someone ask me how that gas prices could relate to increases in web traffic. Here goes a simple but worthwhile explanation.

1. I live in a very small town - while we do have a Wal-Mart :o) - say I want something that isn't mass produced / but unique. Lets say I want a certain video game.

2. I now have a choice - I can drive two hours to the nearest "big" city that may have it - or I could buy it online. If I drive the four hours I'll spend an extra $20 or so dollars in gas. Online I find the game - same price as the store in the big city - shipping is four bucks.

I don't know about you but I would much rather save the $16 bucks. Next time I need to make the purchase I'll think about the video - how easy it was - didn't have to drive - came to the door - no traffic hassles - no big gas expenditure - so I buy something on the web again.

Once you do things a few times it starts to be a habit. So even if gas prices do come down after my happy experiences of buying on the web, I'm more likely to continue that.

Tomorrow we'll talks some about dealing with these first time buyers, to make their experience a pleasant one.

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