So how do you make it easy for new customers to shop at your site -
1) Explain everything - then explain everything again. While shopping on the net is easy for you, this will be the first experience for them. Explain exactly how the process works. Explain what happens after they push a button.
2)Inspire confidence - even though they may not have shopped - I'm pretty certain that they have heard horror stories about the web. Make them feel secure - offer them an alternate means of ordering your products - the phone.
3) Explain what happens after the order - how long does it take the order to be processed, when will it be shipped etc.
4) Detail how you will communicate with them.
Have a good one.