Wednesday, July 27, 2005

Today you're going to create a marketing spreadsheet - we'll be expanding this some as we move forward - but today we'll make it simple.

1) Create the following headings across the top -

Date ~ Traffic (this can be page views / visits - doesn't matter just be consistent) ~ Orders (number of orders for the day) ~ $$ (value for the orders) ~ Profit (profit on those orders) ~ Subscribers ~ Current ~ New (Total subscribers to your newsletter, number of new subscribers for the day).

2) Daily start tracking these numbers.

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