12 Things you can measure on your site -

http://www.wdfm.com/measure-things.php

Some good info on using Microsoft AdCenter

http://www.clickz.com/showPage.html?page=3626169

How to test / improve your conversion rates -

http://searchengineland.com/070619-093736.php

That's got us caught up a bit - one note we'll be on another Summer adventure soon and we should be back in the early part of July. Till then we hope you are enjoying yourself as well.