Some good info on managing your pay per clicks during a crisis (Toyota is used as an example).

http://searchengineland.com/what-toyotas-crisis-can-teach-us-about-managing-ppc-campaigns-35221

Three important factors with SEO.

http://www.clickz.com/3636405

Home page tips for your local business.

http://www.wilsonweb.com/design/thomas-homepage.htm