Continuing our discussion on the patent - possible changes on the google algo.

Again taken from here - http://www.marketposition.com/mp-0505.htm

RATE OF DOCUMENT CHANGE -

What helps :

Blog or News pages that change frequently.
Greater weight is given to changes in the title .... hmm.


What doesn't:

Changes to nav bars - navigation structure
Java / Ads etc.

The rate of change -

If you accelerate the rate of change you're given more credit - so monitor your competitors - note their rate of change if any.

Make it a goal to goal slow - say change every month or so - if your competition increases their rate of change then you do the same - to every couple of weeks.