Thursday, May 05, 2005

Hopefully you had a chance to do yesterdays task.

This weekend do the following :

Get 5 - 10 volunteers to visit your website while you're watching them (not all at the same time of course).

Ask them to:

1) Order a specific product.
2) Contact you with an email.
3) Tell you what your normal shipping time is.
4) Order 3 additional products.
5) Ask them to sign up for your newsletter.

How did they do?

If you notice that all of your test subjects struggle with a certain task - you may want to think about making that task easier. Things that may be super simple to you - may be extremely difficult to someone visiting your site. Ask them for input on things they found hard, ways that you could improve your site.

For tomorrow - download and read the following .pdf on search engine optimization.

We'll discuss this in depth starting next week.

http://www.websiteoptimization.com/presentations/organic-seo-itzone.pdf

So make sure you save it somewhere.

See you Monday. Don't forget to HUG your Mom this weekend.

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