My daughter has the flu and it's snowing outside... should be an interesting day. The doc recommended Tama Flu so we'll see if all the advertising does what it says :o)

Things we can learn from outdoor advertising - some excellent info.
http://www.clickz.com/showPage.html?page=3624640

and some good information on pre-quailifying clicks.
http://searchenginewatch.com/showPage.html?page=3624668

Enjoy your day.