So what is the best bait - the only way you'll know that is by testing. How do you test - the first thing you'll need is a good stats package. We'll be talking about stats next week - then about testing the week after. For now think a bit about the different kinds of bait that you can use -

- a free newsletter - again like the post you make on forums you want this at least 80% good information and 20% selling your stuff.
- a sales offer - buy 2 get shipping free.
- your pricing - low / high / middle ground which works best.

You get the general idea. Now come up with some on your own.

The folks at Sherpa conducted a survey - you might be interested in the results.

http://www.marketingsherpa.com/sample.cfm?contentID=2780

Till tomorrow.
Tim