This week we're going to be talking about stats. Without a good stats package / program you're like a fish out of water. With a good package you'll be able to know -
a) where your traffic is coming from.
b) how well your advertising is doing.
c) which pay per click terms are converting (and which aren't),
and much more.
For the next few days we'll be taking a look at a variety of stats packages and comparing them.
Enjoy your Monday.