Did you get a chance to think about some complementary things for your site. Besides the story on Build a Bear - we saw another excellent example of this at the beach.

During one of our adventures we went to an amusement park called the Pavillion. A couple of good ideas from these folks included:

1) They had a variety of rides for young and old.
We've been preached to for a long time to focus on a niche. But is your niche too narrow. It could be. You may get more traffic if you expand (a little at a time) horizontally and vertically. Let me explain - say you have a fly fishing site and just sell the flys. You could expand horizontally by perhaps selling - fly fishing poles, a fly fishing guide, fly fishing trips. You could expand vertically by selling other types of fishing products.

2) Almost all of the folks that worked in this small park had a smile on their face.
Do you smile when you talk to your customers on the phone (it is really hard to be a grouch with a big grin on your face). Do you make it easy for people to contact you if you have questions. Do you answer emails (no matter how dumb) with a great attitude and smile on your face.

3) There was only one way out of the park - through the gift shop.
Do you remind people gently when they leave of your latest offer - do you include possible complementary gifts when they are shopping. If not you're missing out on additional sales.

Hope that gives you some more ideas.

Till tomorrow,
Have a wonderful day.
Tim