So have you thought about some ways to put your visitor at ease - how about the following.

1) Include your best testimonial on your landing page - make sure to include additional 2 or so testimonials on each additional page. Then make sure to have a page dedicated to all of the testimonials.

2) If you belong to the better business bureau make sure to include that on the front page / check out page as well.

3) Make it easy for folks to contact you by having contact information on every page.

4) Offer a way for folks to get to know you better either by a newsletter, blog, free product, information etc.

5) Make sure any guarantees you offer are listed on the index, product, check out pages.

6) If someone contacts you with a question etc., make sure to email them promptly.

Hope everyone enjoys their holiday weekend. We'll be back on the blog on Tuesday.

Tim.