We have your ideal canidate (or fish) - now we need to learn some things about them.
1) What hobbies do they have.
2) What books and magazines do they like to read.
3) What websites do they visit.
4) Where do they like to travel.
5) The more you can learn about them the better.
Try to make a list of 10 or 20 different things they like / like to do.
If you have trouble with this step then open your mouth and ask the fish. :o)
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