Got the ideal customer - should include -
Gender, income, ... etc. Something like -

Female, housewife, family income of 50-60 k, stay at home mom, enjoys daytime tv.

Now we'll expand just a bit. Increase the income up and down slightly. Broaden the occupation a bit, and hobbies as well.

Example -
Female - family income 40-70k, doesn't work, enjoys television. Next week we'll talk a little about things to do next.