Even before we go fishing we need to know exactly what type of fish we're looking for. What you say we just want to catch any fish.... wrong. Just like our website traffic, we want ideal visitors. So what exactly is our ideal visitor?
 
They:
 
1) Must need what we're selling (or our services).
2) Must want what we're selling now (needs and wants are different but we'll take about that later).
3) Must have the means to buy it.
 
So today think about your "ideal visitor". What do they look like? Where do they live? What is their job? Where do they hang out? What do they read? How old are they? How much money do they make? etc. The first ideal visitor we want to be as narrowed down as possible.
 
Tomorrow we'll talk more about our visitor.